In Kenya, most buying conversations happen on WhatsApp. The free WhatsApp Business app has tools that help you answer faster, look professional and keep track of customers. Here is how to use them.
1. Complete your business profile
Add your business name, logo, a short description, opening hours, address and email. A complete profile helps new customers trust that they are talking to a real business.
2. Set up a catalogue
Add your products or services with photos, prices and short descriptions. Customers can browse without asking you the same questions every time.
3. Use quick replies and automatic messages
Save answers to common questions, such as price, delivery and location, as quick replies. Turn on a greeting message for new chats and an away message for after hours, so nobody feels ignored.
4. Label your chats
Use labels such as New enquiry, Interested, Paid and Delivered. At a glance you can see who needs a follow-up, so no lead is forgotten.
5. Share your WhatsApp link everywhere
Put a click-to-chat link in your Instagram and TikTok bio, on your website, in your ads and on your printed material. The easier it is to start a chat, the more chats you get.
6. Follow up within a day
Many customers say they will think about it and then forget. A short, friendly message the next day often turns an enquiry into a sale. Only send broadcast messages to people who have agreed to receive them.
Quick win: set up your greeting message and three quick replies today. It takes less than fifteen minutes.
Want a WhatsApp link, ads and a website that send customers straight to your chat? We can set that up for you.
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